The unique Oil & Vinegar Concept
Oil & Vinegar is an innovative and interactive Gourmet Specialty Retail concept filled with a vast range of exclusive or private labeled products made from the highest quality ingredients. The assortment is carefully selected by our buying team in Europe and produced by traditional family businesses in the respective country of origin. The care taken in the selection process and quality controls employed is why our products maintain their authentic flavors and superior quality. We believe you can taste the Mediterranean sun in our products. As our name suggests, our specialty is our "on-tap" oils and vinegars which consist of only the best quality given our rigorous selection process and long-standing partnerships with only a select few artisan producers around the world.
In the stores our customers can taste most any of our products, be tempted and advised by our staff on combinations and uses leaving our guests with no choice but to take one of each! Together with the inviting character of the shops, the personal attention for our customers and the way in which gifts are wrapped, a visit to Oil & Vinegar is a memorable culinary experience compelling our guests to visit again and again, plus share their experience with others.
The assortment of Oil & Vinegar
The assortment of culinary gift products consists of over 400 products, mainly from the Mediterranean cuisine. Included are herb mixes, dressings, olives, sundried tomatoes, mustards, sauces, pestos, pastas in various forms and colors, and – of course – a large variety of olive, nut /seed oils and balsamic/wine vinegars form various parts of the world. Matching ‘non food’ products are ceramics, pottery (plates, platters and olive bowls etc.), kitchen utensils and cookbooks to complement the atmosphere of the different countries and food cultures.
As a franchisee you have the purchase obligation to order and stock all "core items" (~ 275 skus) Oil & Vinegar products supplied by us or approved suppliers. Our assortment is refreshed every few months. By continuously introducing new products from all over of the world we are able to keep our customers inspired and surprised. As a franchisee, you have the same possibilities as an independent entrepreneur, while being supported by the knowledge and experience of Oil & Vinegar.
Innovative retail formula
A visit to our shops is truly an experience not quickly forgotten. The open character of the store is inviting and once inside all of the senses are stimulated by the tasteful presentation of our culinary products. Our guests are actively encouraged to sample nearly any product in our international assortment. Furthermore, there is a vast selection of oils and vinegars that are freshly tapped in front of you, a party for everyone who enjoys cooking and loves good food. Our unique presentation not only stimulates additonal impulse purchases, but the gift aspect will turn nearly every recipient into a potential new customer. To surprise our customers, we re-merchandise (decorate) our stores every 4 to 6 weeks to give a completely different atmosphere. Depending on the theme we introduce the newest products and kitchen accessories from a certain country or continent to keep our customers continually inspired and encourage them to explore and experiment in their own kitchen!
The innovation does not stop… In 2012, Oil & Vinegar introduced a completely new interior design to the US market. The use of natural, fair-trade materials sourced from Europe and a clever way of arranging our products and sampling points lead to an even bigger attraction. Every store will be furnished according to this new concept. We sincerely invite you to visit the new generation of Oil & Vinegar and experience it yourself!